Kale vs. Cow

There’s a lot of confusion—in the media and probably in your circle of friends and family—about whether meat is healthy for us and for the planet.

That’s where my pal Diana Rodgers comes in. She’s the founder of Sustainable Dish, and she’s the real deal. Diana lives on a working organic farm—and she is a dynamo! She’s one of those people that just kind of sweeps you up in her enthusiasm and deep engagement with the world. I’ve known her since 2009, and her passion to help people heal themselves with good food has never faltered.

Now she’s set her sights even higher: She’s on a mission to educate the world about the nutritional, environmental and ethical case for meat.

The film Kale vs. Cow focuses on the the most vilified of farm animals—the cow—ultimately making the case that eliminating animals from our food system will cause more harm than good.

Support the Film

Diana is raising money between now and January 6th to kick off the production of Kale vs. Cow—and she needs our help. This film fulfills a real need and every little bit of support helps. Contributions are tax-deductible, and Diana is offering all kinds of incentives, including a crew lunch and farm tour, or a $250 gift card to Thrive Market. Learn more right here!

I’m not the only one who believes in Diana’s vision. Early supporters include names you’ll probably recognize—Robb Wolf, Michelle Tam, Melissa Hartwig, Chris Kresser, Mark Sisson—and “better meat” companies like Epic, The Good Kitchen, Applegate, Thrive Market, Paleo Valley, Butcher Box and many more leaders in the real food movement.

Contrary to popular media messages that demonize beef, well-managed cattle are one of our best chances at improving soil health and sequestering carbon. Red meat is also a superfood, rich in high-quality protein, vitamins and minerals. Red meat is not the enemy.

Help make Kale vs. Cow a reality with your donation before January 6th!  I’ve pledged to help make Kale vs. Cow a reality, and I hope you will too.

30 Reasons To Whole30

Over the years, I've done a handful of Whole30 re-sets, and everyone of them has (a) been different from the others and (b) incredibly eye-opening...

Read More
My Whole30 Story

It occurred to me that new readers might not be familiar with my long, loving track record with the Whole 30. It's not a success...

Read More